Custom order the X3, BMW wants more people to

Basically what they want stateside buyers to do is to buy a car with what they want on it in terms of trim levels instead of just buying what the dealer has to offer at a particular time. Since the next car they will be launching in the U.S. is the 2011 BMW X3 that will be the one that they plan on starting this car buying revolution with.

This form of sales helps BMW with their projections and inventory but it also helps you get the car you wanted and it is a system that is successfully applied in Europe where almost 50% of all BMW’s sold are custom ordered.

From: From BMW Coop/